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Apple Patent Describes iTunes Reselling and Loaning System 97

An anonymous reader writes "An Apple patent granted on 7 March details a system allowing customers to resell iTunes and iBooks content to other users at a reduced price, or to loan the content temporarily for free. Such a system could pave the way for second hand content being made available on iTunes for a discounted price." (Note: Beware the auto-playing video ad, with sound.)