Nerval's Lobster writes "Yahoo has agreed to acquire Tumblr for $1.1 billion. As you know, Yahoo is a major corporation with a need to monetize its assets in a way that makes its shareholders happy, leaving open the question of whether it'll alter Tumblr's DNA in order to make the latter more of a significant cash generator. But at least for the moment, Yahoo seems content to leave its new property alone. 'Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business,' read the company's press release. 'The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.' Tumblr CEO David Karp, who has been known to make some very anti-advertising comments in the past, will remain in place. Even so, anyone who likes Tumblr may have some cause for concern, because Yahoo has a history of making high-profile acquisitions that subsequently implode. Back in 1999, for example, it paid over $3 billion for GeoCities, another blogging network that it eventually shut down after years of failing the update the property. In 2005, it acquired popular photo-sharing Website Flickr, which it likewise allowed to languish and die. That same year it bought Delicious, a popular Webpage-bookmarking site, and did exactly nothing with it. So when Yahoo starts off its Tumblr press release with a promise not to screw things up, it's a self-deprecating nod toward all that history. New Yahoo CEO Marissa Mayer has been on a bit of a buying spree of late, snatching up startups such as Summly in an attempt to make her company 'cool' and relevant."
Become a fan of Slashdot on Facebook
mcleland writes "The BBC reports that Nintendo is now using the content ID match feature in YouTube to identify screencap videos of people playing their games. They then take over the advertising that appears with the video, and thus the ad revenue. Nintendo gets it all, and the creators of these videos (which are like extended fan-made commercials for the games) get nothing. Corporate gibberish to justify this: 'In a statement, the firm said the move was part of an "on-going push to ensure Nintendo content is shared across social media."'"
First time accepted submitter exomondo writes "Google has given Microsoft until May 22nd to pull their Windows Phone 8 YouTube app from the marketplace and disable it on customer devices. It not only includes a built-in ad blocker but also allows users to download videos and doesn't impose device-specific streaming restrictions outlined in the YouTube Terms Of Service. A Microsoft spokesperson said in part: 'YouTube is consistently one of the top apps downloaded by smartphone users on all platforms, but Google has refused to work with us to develop an app on par with other platforms. Since we updated the YouTube app to ensure our mutual customers a similar YouTube experience, ratings and feedback have been overwhelmingly positive. We'd be more than happy to include advertising but need Google to provide us access to the necessary APIs. In light of Larry Page's comments today calling for more interoperability and less negativity, we look forward to solving this matter together for our mutual customers.'"
another random user writes "Facebook is reportedly introducing video advertisements to News Feeds this summer. Reports in the Financial Times (registration required) say that the clips will last for around 15 seconds, and the first one users see each day will play automatically. The first video will apparently play without audio, and restart if the account holder chooses to activate sound. Facebook is yet to officially confirm the move, but the report claims that the social network will gradually introduce video advertising to minimize user disruption. The company's most lucrative marketing partners, including American Express, Coca Cola, Ford, Diageo and Nestle, are expected to be the first brands to make use of the feature. Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."
zacharye writes "Washington State Attorney General Bob Ferguson on Thursday ordered UNcarrier T-Mobile to correct 'deceptive advertising that promised consumers no annual contracts while carrying hidden charges for early termination of phone plans.' T-Mobile, which recently did away with standard cell phone service contracts and typical smartphone subsidies, is accused of misleading consumers by advertising no-contract wireless plans despite requiring that customers sign an agreement that makes them responsible for the full cost of their handsets should they cancel service prematurely ..."
theodp writes "Steinar Skipsnes came up with a unique way to get more women into tech. Make them up. Posing as 'Sarah Hanson,' a 19-year-old woman who claimed to have auctioned off 10% of her future income in return for $125,000 to fund her Senior Living Map startup, Skipsnes pitched the story via email to generate press coverage. It worked — VentureBeat, HuffPo, Yahoo!, AOL, GeekWire, and others took the bait. But after doubts were aired about the story, Skipsnes fessed up to concocting the too-good-to-be-true hoax about the female teen entrepreneur to appeal to the interests of the tech press. 'I started to think "what if I took the elements of what the press loves and created a story?"' Skipsnes explained. "So I did.'"
jfruh writes "The rap on the under-30 crowd is that they don't care anywhere near as much about online privacy as their elders — but that's not quite true. According to a recent study by USC's Annenberg Center for the Digital Future, millennials are just as concerned about the use of their personal data online as their elders. The difference arises when it comes to why they share that data: older users share with someone they trust, while millennials share when they perceive that there's something in it for them."
An anonymous reader writes "A new malware scheme has been discovered that pushes fake antivirus software to Android users via in-app advertising. Once installed, the trojan informs the victims they need to pay up to remove threats on their device. The malware in question, detected as "Android.Fakealert.4.origin" by Russian security firm Doctor Web, has been around since at least October 2012 according to the company. While Android malware that masks itself as an antivirus for Google's platform is nothing new, and neither are ads in Android apps pushing malware, but putting the two together can certainly be effective. This is naturally a practice that Windows users are all too familiar with."
An anonymous reader writes "Contrary to widespread thought, Google Glass will not be an advertising platform: 'Google Inc has lately told app developers that they are not allowed to present ads to Google Glass users and they are also not permitted to sell users' personal and private information for the fulfillment of advertising needs. The internet company has explicitly and openly said that the Glass platform should and must be clean and clear of any ads whatsoever, because the technology is designed to facilitate internet browsing and other related activities, therefore, the featured podium cannot be used to advertise products as it will cause the user experience to diminish.' Seems like Google is going for hardware-only revenue on this one." You're not supposed to resell the Glass hardware, either.
MojoKid writes "When it comes to creative advertising potential, it's hard to beat a game like SimCity. In most titles, the idea of in-game advertising makes little sense. Sarah Kerrigan doesn't shop at Victoria's Secret, Booker DeWitt is an unlikely fan of Coca-Cola, and the post-apocalyptic setting of Metro 2033 isn't exactly prime McDonald's turf. But SimCity? SimCity is a game where it makes perfect sense to integrate real-world brands. A city filled with familiar logos and advertising is a city that more closely resembles the real world. That's undoubtedly why EA decided to partner with Crest Toothpaste. Yes, toothpaste. And not for in-game advertising, either. The Nissan Leaf DLC that the company launched a few weeks back at least made sense in some context; EV charging stations are going to be an increasingly common site in cities in the future. But the five new SimCity Attractions that the company added in the Crest partnership boggle the mind." The Escapist points out that this partnership also extends to The Sims Social, one of EA's Facebook games... which is getting shut down in a few months.
judgecorp writes "Samsung Taiwan has been accused of paying to have negative reviews of HTC products put online by students who recommended Samsung devices instead. The Taiwanese Fair Trade Commission is investigating Samsung's advertising agency in Taiwan, and Samsung Taiwan has responded by cancelling all Internet marketing."
curtwoodward writes "It's one of the biggest, scariest graveyards for Internet entrepreneurs: Small, local business. Sure, a few companies have gone public trying to harvest this huge market — Groupon and Yelp, for instance — but even those big names aren't anyone's idea of a knockout corporate success story. Consider Foursquare, the 'check-in here' smartphone app that leads the latest wave of dreamers trying to strike paydirt among the mom-and-pop set. The company has now raised more than $100 million in private investment, including a fresh $41 million loan. It's just started trying to make money. And the CEO acknowledges that it'll take a massive new product overhaul to get there. Google's tried this market too, with nothing to really show for it. Same with Facebook. If these deep-pocketed techies can't crack the local business advertising nut, is there any hope for Foursquare — not to mention the countless smaller startups?"
RougeFemme writes "By now, you may know that AppGratis, a popular app discovery app, was recently pulled from the App store. Apple listed violations of the following guidelines: '2.25 Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected. ... 5.6 Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.' Now, the company's CEO, Simon Dawlat, has made a blog post with 'the rest of the story.'" As it turns out, AppGratis had been cleared by Apple for guideline 2.25 as recently as October, and its iPad version was approved less than a week ago. The brand new Apple review team member who contacted the company isn't able to explain what went into the decision to ban it now. Dalwat says the complaint about guideline 5.6 was 'another surprise for us since we only send one "system notification" a day to our users, coming in the form of a generic, opt-in only "Today’s deal is here!" message, which is precisely how Apple recommends developers to use its push notification service.'" However, the AllThingsD article cites sources claiming Apple was "more than a little troubled that AppGratis was pushing a business model that appeared to favor developers with the financial means to pay for exposure." Dalwat does not address this in his post.
First time accepted submitter DW100 writes "Microsoft, Nokia and Oracle have taken it upon themselves to moan to the European Commission about Google's Android dominance, which they say is an underhand bid to control the entire mobile market. The firms are part of the FairSearch group, which has just filed a complaint that Google is using Android as a 'Trojan Horse' to take control of the mobile market and all the related advertising revenue. Microsoft would of course know all about this, being at the end of several similar anti-competitive complaints in the past."
Trailrunner7 writes "California, which set the standard for data breach notifications nationwide, is again seeking to set a precedent by becoming the first state in the nation to require companies upon request disclose to California consumers the data they've collected and to whom it was shared during the past year. ... The 'Right to Know Act of 2013,' AB 1291 was amended this week to boost its chances of success after being introduced in February by state Assembly member Bonnie Lowenthal. ... It applies to companies that are both on- and off- line Privacy advocacy groups such as the EFF wrote Tuesday that the bill could set a precedent for other states, much as California's 2002 Breach Notification Act requiring California data breach victims be notified was later replicated by almost all U.S. states." That's not all: you'd be able to request a copy of all the data they've stored about you too.
Nerval's Lobster writes "Tech journalist Milo Yiannopoulos asks the question lurking in everyone's mind about Google Glass. 'It's an audacious product for a company no one trusts to behave responsibly with our data: a pair of glasses that can monitor and record the world around you,' he writes. 'But if Glass becomes as ubiquitous as the iPhone, are we truly to believe that Google will not attempt to abuse that remarkable power?' With each new eyebrow-raising court judgment and federal fine levied against Google, he adds, 'it becomes ever more clear that this is a company hell-bent on innovating first and asking questions later, if ever. And its vision, shared with other California technology companies, is of corporate America redefining societal privacy norms in the service of advertising companies and their clients.' He feels that Google will eventually end up in some sort of court battle over Google Glass and privacy. Do you agree? Does Google Glass deserve extra scrutiny before it hits the market?"
itwbennett writes "Do you know what data the 1300+ tracking companies have on you? Privacy blogger Dan Tynan didn't until he had had enough of being stalked by grandpa-friendly Jitterbug phone ads. Tracking company BlueKai and its partners had compiled 471 separate pieces of data on him. Some surprisingly accurate, some not (hence the Jitterbug ad). But what's worse is that opting out of tracking is surprisingly hard. On the Network Advertising Initiative Opt Out Page you can ask the 98 member companies listed there to stop tracking you and on Evidon's Global Opt Out page you can give some 200 more the boot — but that's only about 300 companies out of 1300. And even if they all comply with your opt-out request, it doesn't mean that they'll stop collecting data on you, only that they'll stop serving you targeted ads."
A while ago you had a chance to ask blender aficionado and internet celebrity Tom Dickson about viral marketing, and all things blended. Below you'll find his responses to your blender inquiries.
An anonymous reader writes "The European Parliament passed a proposal Tuesday which included a blanket ban on pornography, including Internet porn, in European Union member states. However, Members of European Parliament (MEPs) removed explanatory wording from the porn ban section, essentially limiting the ban to advertising and print media. The proposal, titled 'Eliminating gender stereotypes in the EU,' was put to a vote in Strasbourg. MEPs passed it 368-159."