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The Canary Watch site is the work of the EFF, the Berkman Center for Internet and Society, and NYU's Technology Law and Policy Center and it works on a simple concept. The site maintains a list of all of the known warrant canaries and periodically checks each organization's site to see whether the canary is still there and then lists any changes to the status. Right now, Canary Watch lists 11 organizations, including Lookout, Pinterest, Reddit, and Tumblr.
"Canarywatch lists the warrant canaries we know about, tracks changes or disappearances of those canaries, and allows users to submit canaries not listed on the site. For people with interest in a particular canary, the site will show any changes we know about," Nadia Kayyali of the EFF said in a blog post.
They also advocate fighting for transparency and against overreach on a national level. "[T]he more people worldwide understand the threat and the more they understand how to protect themselves—and just as importantly, what they should expect in the way of support from companies and governments—the more we can agitate for the changes we need online to fend off the dragnet collection of data." The EFF references a document created to apply the principles of human rights to communications surveillance, which they say are "our way of making sure that the global norm for human rights in the context of communication surveillance isn't the warped viewpoint of NSA and its four closest allies, but that of 50 years of human rights standards showing mass surveillance to be unnecessary and disproportionate."
The EFF says, "Sending such personal information raises significant privacy concerns. A company like Doubleclick, for example, could match up the personal data provided by healthcare.gov with an already extensive trove of information about what you read online and what your buying preferences are to create an extremely detailed profile of exactly who you are and what your interests are. It could do all this based on a tracking cookie that it sets which would be the same across any site you visit. Based on this data, Doubleclick could start showing you smoking ads or infer your risk of cancer based on where you live, how old you are and your status as a smoker. Doubleclick might start to show you ads related to pregnancy, which could have embarrassing and potentially dangerous consequences such as when Target notified a woman's family that she was pregnant before she even told them. "