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If asked to read a corporate white paper, I feel like ...

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  919 votes / 5%
  1154 votes / 7%
  2106 votes / 13%
Revising spam filters
  1933 votes / 12%
All of the above
  4972 votes / 30%
Giving it to paragraph three to catch my interest
  3404 votes / 21%
Are you kidding? This white paper is totally fascinating!
  1597 votes / 9%
16085 total votes.
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If asked to read a corporate white paper, I feel like ...

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  • by Trepidity (597) <delirium-slashdo ... g ['ack' in gap]> on Wednesday February 27, 2013 @06:37PM (#43028825)

    Some companies separate their reports into "whitepapers", which include the buzzword-filled marketing stuff aimed at execs, and "technical reports", which include technical details and analysis. In those companies, I would not normally read a whitepaper, since all the good stuff is in the tech reports. However, some companies file them both under "whitepapers", in which case there is often some good stuff buried. Sun used to publish some good technical whitepapers, for example.

  • by happy_place (632005) on Thursday February 28, 2013 @08:52AM (#43033147) Homepage

    Unfortunately most of the jargon doesn't translate to the company, and often that's perfectly okay with the uppermost management, which is why it gets really ridiculous when the CEO (and/or marketing) starts quoting from it, and the engineering staff has no idea what they're talking about. I first encountered this at HP, when Carly Fiorina the Chief Executioner was blowing smoke about her baby "e-speak", which turned out to be mostly smoke and mirrors. She spoke so inspiringly that most people they allowed her to be inspiring without any actual substance. I remember One day I'd had enough of having no idea what the CEO was saying, so I decided as a lowly engineer that I would take her speech and disect it. As I started to study it, I would ask my fellow engineers, management, and their management what the different buzzwords meant. She was basing the whole direction of the company on this stuff... right? So someone should know what it meant. I was flabberghasted to discover that: NO ONE KNEW WHAT SHE WAS TALKING ABOUT!? They all smiled or nodded when she'd come to visit, but after the warm fuzzies had faded and we had to go back to making PCs we still didn't really have a clue how it impacted us at all. Little did we know she was laying the ground work for the dismantling of the company... but that's another story for another time... oh and as far as I was able to discover, espeak turned out to be (as far as I could tell) an hp(ish) proprietary type of XML, back around the time xml was still competing to be the standard open source solution and hp thought they could do better.

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