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Books Media Book Reviews

Blink, Take 2 172

A few weeks ago, reader James Mitchell reviewed Malcolm Gladwell's Blink: The Power of Thinking Without Thinking. Now book_reader (Gary Cornell) writes with a very different take on Blink. "When I finished this book I was impressed. Then I blinked -- and realized that I was taken in by its surface attractiveness. After the initial glamour wore off, I was left deeply unsatisfied. This book is over-hyped, and so underperforms. The point of this book can be summed up as: "Trust your intuitions. Well, not quite; trust them, if and only if they are good." Gladwell tells lots of anecdotes to indicate that sometimes less is more. But of course he also tells anecdotes that tell us sometimes less is less." Read on for the rest of Cornell's thoughts on the book.
Blink : The Power of Thinking Without Thinking
author Malcolm Gladwell
pages 288
publisher Little, Brown
rating 4
reviewer book_reader
ISBN 0316172324
summary Over-rated and over-hyped; lukewarm anecdotes but no real meat.

I wonder why is this book so popular. Any reasonably intelligent person, especially one with a penchant for Dilbert cartoons, already knows what the author is getting at. For example, the (fun) chapter on Warren Harding where Gladwell points out that this terrible president became president because he looked so presidential, is nothing more than the various Dilbert cartoons on "pointy haired boss" writ large. Scott Adams said it better in just a few panels: because we intuitively equate certain kinds of look and feel with positive qualities: tall people do better, beautiful people do better. Or, to put it another way: human beings tend to be shallow and stupid, and prone to letting their unconscious rule them at times when they shouldn't. Why? Because as he says: "our unconscious attitudes may be utterly incompatible with our stated values." (As he points out, the number of women in orchestras went up dramatically when blind auditions became commonplace.) So trusting our intuitions may lead to incorrect conclusion. Except when they don't.

Forget Dilbert cartoons for a second: all this book does is bring attention to a phenomena that should surprise no one, least of all someone who has had any contact with research scientists, research mathematicians or inventive computer scientists. It simply tells us that smart people can have really good intuitions about problems that emerge in a "blink." He then coins a word for this phenomenon: "thin slicing." Whoopee, a new word for an old phenomenon. When I was a research mathematician, we used to call it a "sense of smell." I like our term better, much more concrete.

I can't remember how many times I was sitting in front, or for that matter was myself in front, of a blackboard, writing something down, and overheard people saying "that doesn't smell right," or "that smells good." If it didn't smell right, we took another path to the proof, or made another conjecture. If it did "smell right," we tried to prove it or look it up. How developed your sense of smell made up a great difference in what you accomplished. Trouble is, at least in mathematics, the field I am most familiar with, nobody ever figured out how to develop a person's sense of smell: that's why so few people ever did much research beyond their Ph.D. And nothing in this book will help you do so. Or, take chess: anyone who has watched grandmasters play speed chess and looked at the amazing beauty of some of these games knows that quick pattern matching is one of the keys to their amazing talents. Car salesman who can read people do very well, etc. Intuition is a great thing -- if it is good intuition.

Anyway, I am of course pleased to have discovered that what I and every scientist/mathematician had been doing, probably since the days of Archimedes, is "thin slicing." I'm being a little harsh actually: I did find parts of this book worthwhile: the parts where he describes attempts to algorithmatize good intuition (such as the amazing work by Paul Ekman on teaching the understanding of facial expressions so as to help us see what's really going on "in there"). Of course, this isn't new either: the expert-systems approach to artificial intelligence has tried to do this with varying amounts of success. He highlights what is actually one successful example of this approach in the book without pointing out that this is actually old hat: heart attack detection from the constellation of symptoms that will present themselves in an emergency room. What he doesn't say is that there have been many other interesting approaches for automating the intuitions great clinicians have about medical diagnostics that go back at least thirty years.

So there is some good to this book. We should try not to use the intuitions of the many, but rather understand, learn and ideally, algorithmitize the intuitions of the few. The only trouble is the importance of this was described far more beautifully 90 or so years ago by the great philosopher and mathematician Alfred North Whitehead in one simple paragraph from his great book "An Introduction to Mathematics:
"It is a profoundly erroneous truism, repeated by all copy books and by eminent people when they are making speeches, that we should cultivate the habit of thinking of what we are doing. The precise opposite is the case. Civilization advances by extending the number of important operations which we can perform without thinking about them. Operations of thought are like cavalry charges in a battle--they are strictly limited in number, they require fresh horses, and must only be made at decisive moments."

In sum, this is not so much a bad book as one that is much ado about nothing. "Know that your intuitions can be useful, but take your intuitions with a grain of salt" doesn't seem all that insightful to me. Come to think of it, I think my mother told me this.

I'd go further, actually: calling this is a book is simply to acknowledge its appearance between a single cover: it's essentially a collection of New Yorker articles with all the virtues and vices that that magazine is known for. All the sins of Gladwell's previous best seller The Tipping Point are written larger and are more obvious here. He describes, but gives little insight into the phenomena of intuition. Likewise, he rarely tells you how to take advantage of intuition when it arrives (the fatal flaw of the Tipping Point). Personally I suggest that we try harder to algorithmatize intuitive genius, by those rare individuals who have it, and thus follow Whitehead's intuition on how to make civilization progress.


You can purchase Blink: The Power of Thinking Without Thinking from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
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Blink, Take 2

Comments Filter:
  • In other words... (Score:5, Insightful)

    by millennial ( 830897 ) on Tuesday February 22, 2005 @05:14PM (#11748919) Journal
    The book is extremely ambiguous, not very helpful, and basically words things most people already know in ways that make it seem like it's new and insightful. That's pretty sad. I'm sure there will be a bunch of people who are completely absorbed by this and will say that it "changed their life", or some such rubbish.
  • by MBraynard ( 653724 ) on Tuesday February 22, 2005 @05:22PM (#11749014) Journal
    In her essays - especially in her Art of Fiction, Art of Non-Fiction and her collection of essays - Philospohy, Who Needs It discusses how to order your mind to automize certain assessments.

    A simple example is that in typing these sentences, I'm not conciously trying to decide each and every word I am typing (and mispelling - yes, I know). You can gradually autamatize many functions through practice - taking concretes, making them abstracts, and then re-applying those abstracts to other situation where they arize. One such automization that Rand writes a lot about are emotions.

  • by GatesGhost ( 850912 ) on Tuesday February 22, 2005 @05:36PM (#11749188)
    thats why i get all the flamebaits.
  • Re:Self help books (Score:2, Insightful)

    by bersl2 ( 689221 ) on Tuesday February 22, 2005 @05:40PM (#11749225) Journal
    Self-help books are for people who have absolutely no idea what they are doing. A good self-help book will at least tell you how to do something pragmatically and where to look for a more detailed take on the subject. If those two things do not appear in a self-help book, then it probably shouldn't be called a self-help book.
  • by Anonymous Coward on Tuesday February 22, 2005 @05:49PM (#11749318)

    Much of your review smells to me of the "that's obvious" response. Yes, much of what Gladwell writes about is "obvious" in the sense that other people have felt, hinted or alluded to the same phenomenon. However, it takes a talented writer to make it coherent and identifiable for a large audience (you're reacting to the "identifiable" part). I know when I read the book, I could point to a lot of things he writes that I had intuited before. But what's useful about the book is how he synthesizes many different types of examples to show that this is not simply a quirk of some people.

    That you can identify with what he says so readily is why it's a good book in the first place. I do agree, however, that he leaves you feeling incomplete because there's no applicable, take-home message in the end, but I'm sure this is by design, not by omission or inability. Tacking on a how-to at the end would change the tone and focus of the book. Gladwell, or some other author, can focus on that separately in another book.

  • by micromoog ( 206608 ) on Tuesday February 22, 2005 @05:57PM (#11749412)
    I'm sure there will be a bunch of people who are completely absorbed by this and will say that it "changed their life", or some such rubbish.

    If they believe it changed their lives, then it was effective as a self-help book, yes? The whole field is subjective.

  • Informative?? (Score:2, Insightful)

    by johndiii ( 229824 ) * on Tuesday February 22, 2005 @06:00PM (#11749447) Journal
    Do you have a link? Or perhaps the name of the author of that review?
  • by Deinhard ( 644412 ) on Tuesday February 22, 2005 @06:01PM (#11749460)
    This is actually related to the Zen concept of Mushin - the state of No Mind. Power flows from instinctive wisdom.

    "Literally "no mind". A state of cognitive awareness characterized by the absence of discursive thought. A state of mind in which the mind acts/reacts without hypostatization of concepts. MUSHIN is often erroneously taken to be a state of mere spontaneity. Although spontaneity is a feature of MUSHIN, it is not straightforwardly identical with it. It might be said that when in a state of MUSHIN, one is free to use concepts and distinctions without being used by them."
  • by temojen ( 678985 ) on Tuesday February 22, 2005 @06:13PM (#11749573) Journal
    If you think the ichi ryu is not about developing intuition to see the connection in all pursuits, and practicing your craft until you can perform without thought, you have not understood the Book of Five Rings.
  • by micromoog ( 206608 ) on Tuesday February 22, 2005 @06:21PM (#11749657)
    And after that, you can complete the fourth and final referral for the link in my signature.

    I'd like to hear your ideas on why polluting the commons with garbage for personal gain is an ethical act.

  • by millennial ( 830897 ) on Tuesday February 22, 2005 @06:22PM (#11749670) Journal
    The point of self-help books is actual objective improvement, not believed subjective improvement. At least, it should be...
  • by Angst Badger ( 8636 ) on Wednesday February 23, 2005 @03:32AM (#11753298)
    I've recommended it to all my friends and family.

    Oh, you're one of those.

    In all seriousness, I suspect that this book would not play too well with Slashdot readers simply because a large proportion of us are programmers or other technical types. We're already more than usually familiar with the subjective experience of the intuitive "blink". We're also, by nature, fairly practical, so if the book doesn't offer any useful information on harnessing intuition, it's going to be an exercise in been-there-done-that for most folks here.

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