Gamasutra has the news that the ESRB is beginning to enforce
rating-related audience restrictions on game trailers. D3 Publisher's trailer for
Dark Sector was judged AO by the ESRB, and demanded in correspondence to the company that it be removed from the internet. Take-Two, meanwhile, has been handed a letter saying their trailer for
The Darkness needs to be 'age-gated' if it is to be seen online.
Update: 06/26 14:20 GMT by
Z : The Gamasutra post has been updated to clarify the situation:
"ESRB president Patricia Vance has responded to Gamasutra with a prepared statement that claims today's notices are routine ESRB Advertising Review Council procedure followed since 2005. According to Vance, the appearance of both publisher emails today are simply reminders that mature rated trailers must be age-gated, and that if a trailer's content is found to be in violation of the ESRB's trailer requirements, it must be removed or replaced with an edited version."