I'm sure the process is more complicated than I think, but it bothers me that we need an entire book to tell people that you should have something to say *before* you try to communicate with others. Perhaps a visit to Condescending Corporate Brand Page would be more helpful.
The abstractness of "content" bothers me (Score:2)
I'm sure the process is more complicated than I think, but it bothers me that we need an entire book to tell people that you should have something to say *before* you try to communicate with others. Perhaps a visit to Condescending Corporate Brand Page would be more helpful.
Re:The abstractness of "content" bothers me (Score:0)
If you have a place selling just 1 type of widgetfine.
What about places like Dell, Walmart and the like. Content there is complicated.
Getting it right does take a good strategywhich the book seems to be promoting.