Please create an account to participate in the Slashdot moderation system

 



Forgot your password?
typodupeerror
Leap Towards a Career in Ethical Hacking with 60+ Hours of Prep Toward CISM, CISA, & More Certification Exams at 95% off ×
Television

Submission + - TV networks still clueless on Web strategy (msn.com)

the simurgh writes: Why are the nation's largest TV networks teasing viewers? In what might be their dumbest move yet, Walt Disney's (NYSE: DIS) ABC and CBS(NYSE: CBS) are among those giving limited access to some episodes of their most popular shows — but mostly through their own websites.

By contrast, Amazon, Hulu, Netflix, and YouTube have built-in search and tagging systems that make it simple to find related content. They help us discover and try new shows. They get us hooked, to the point where we'll set up our DVR just to find the next live episode.

But don't tell this to CBS, ABC, and the other networks. They aren't interested in the free advertising. All they want is to sell. Embrace streaming before it's too late, Tinseltown.

This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

TV networks still clueless on Web strategy

Comments Filter:

The bugs you have to avoid are the ones that give the user not only the inclination to get on a plane, but also the time. -- Kay Bostic

Working...