ericjones12398 writes: "It’s beginning to feel like a TV series, a weekly patent war drama. Apple and Samsung have consistently been going back and forth with claims of IP infringement, to the point where who is accusing who of what is exhausting to follow. The question I would like to ask and try to answer is what the opportunity costs are of pursuing litigation versus just toughing it out? Would it be more economic for both companies to live and let live, or is there value to be captured in legal finger pointing? My best guess would be that this isn’t about stopping sales this quarter or next, nor is it about defending the small-scale tech features that merely mildly differentiate. It’s instead about momentum and branding. Winning these cases is PR that says, we are the leaders in smartphone technology, we are the innovators."