ericjones12398 writes: "The effectiveness of television, as an advertising medium and as a return on investment (ROI), has been constantly questioned since the arrival of the "digital marketing age." Not surprisingly, those who are loudest with this concern are mainly high-tech technology companies that are either strong proponents of online advertising — like Google — and/or device hardware manufacturers — like Apple. These organizations hope to "improve the user experience" by introducing proprietary technologies — usually their own — that can integrate within the existing television environment."
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