Please create an account to participate in the Slashdot moderation system

 



Forgot your password?
typodupeerror
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×
Math

Submission + - How Big Data Became So Big

theodp writes: The NYT's Steve Lohr reports that his has been the crossover year for Big Data — as a concept, term and marketing tool. Big Data has sprung from the confines of technology circles into the mainstream, even becoming grist for Dilbert satire ('Big Data lives in The Cloud. It knows what we do.'). At first, Jim Davis, CMO at analytics software vendor SAS, viewed Big Data as part of another cycle of industry phrasemaking. 'I scoffed at it initially,' Davis recalls, noting that SAS’s big corporate customers had been mining huge amounts of data for decades. But as the vague-but-catchy term for applying tools to vast troves of data beyond that captured in standard databases gained world-wide buzz and competitors like IBM pitched solutions for Taming The Big Data Tidal Wave, 'we had to hop on the bandwagon,' Davis said (SAS now has a VP of Big Data). Hey, never underestimate the power of a meme!
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

How Big Data Became So Big

Comments Filter:

"You show me an American who can keep his mouth shut and I'll eat him." -- Newspaperman from Frank Capra's _Meet_John_Doe_

Working...