MrSeb writes: "Fully unveiled at the Intel Developer Forum over the last few days, Intel’s next-generation architecture, codenamed Haswell, isn’t just another “tock” in Intel’s tick/tock cadence; it’s a serious threat to both AMD and Nvidia. For the first time, Intel is poised to challenge both companies in the mainstream graphics market while simultaneously eroding Nvidia’s edge in the GPGPU business. For a start, the Haswell CPU core will be 10-15% faster than Ivy Bridge, but thanks to the addition of AVX2, Haswell's floating point performance will be monstrous: a quad-core part should be capable of 256 (double-precision) gigaflops, which should be enough to outpace Nvidia's GTX 680. On the GPU side of things, Haswell will massively increase the number of processing cores, offering "up to 2x" the performance of Ivy Bridge's HD 4000. Even a conservative take on that promise spells trouble for AMD and Nvidia. According to benchmarks, Trinity’s GPU is an average of 18% faster than Llano’s across a range of 15 popular titles. Compared to Sandy Bridge, Trinity was almost 80% faster. Against Ivy Bridge, it’s just 20% faster. Given what we know of Haswell’s GPU shader counts and performance targets, it shouldn’t be hard for Intel to deliver a 30-50% performance boost in real-world games. If it does, Trinity goes from the fastest integrated GPU on the market to an also-ran, and AMD loses the superior graphics hole card it’s been playing since it launched the AMD 780G chipset four years ago. It isn't looking good for either AMD or Nvidia."