A startup Wants to Pay You to Share Your Data For Advertising

guest reader writes: A startup backed by an internet-search pioneer wants to give cash to users who share personal data including what they buy or watch on mobile apps.

The amount of compensation will be determined by a "data score" reflecting factors such as whether consumers answer demographic survey questions and which apps and services’ data consumers are sharing.

But Ms. Liu also said she believes the space isn't likely to see mainstream success until another privacy shift—Google's plan to stop supporting third-party tracking in its Chrome browser—takes effect no sooner than 2024. Brands for now can still collect much of the information about consumers that these services are asking users to consent to share on their own, she said.

Would you share your data with an app like Caden? If so, how much would you expect to be paid?